About Us

Welcome to Cutie Treasures!

We created Cutie Treasures out of our love of both western and Japanese fashion, and wanting to incorporate both the 'kawaii' and 'modern' styles into a look that can be both cute and elegant and girly. Many people still see pastels and dressing in cute items of clothing too 'silly', or 'childish'. We don't believe that's true. Every girl and woman can look cute while also looking like a sophisticated young woman. It's all about embracing femininity in a new way. 

We hope you help us contribute to our vision of seeing more cuteness in current fashion. Embrace your cuteness!

- Emma, founder of Cutie Treasures